Amy Elworthy

Amy Elworthy, Senior Associate Coach

BA (Hons), PG Cert (Coaching), MNCP, MCIPD

Amy Elworthy

My story

Having spent many years as an HR Professional, developing and engaging people during my time working in Management Consultancies and Banks, I am now an Associate Executive Coach with MRA, as well as partnering Matthew using his portfolio of licensed products. I have over 17 years, multi sector experience working with Executives, Senior Leadership Teams and high potential talent in the areas of talent management, executive coaching and leadership development.

My mission is to inspire, develop and advance talented leaders to enable them to achieve their potential and have the most successful career possible.  Alongside this I am deeply committed to supporting more women to reach more senior positions more easily and this passion has led me to specialise in developing female talent.

Through my coaching I aim to help organisations create robust succession pipelines, more diverse and authentic leadership teams and female role models for the future.

I also have a track record of helping individuals to achieve promotion and successfully transition to the next level and have supported many leaders (male and female) to reach Managing Director, Board and “Head of” level.

  1. Integrity
  2. Making a difference
  3. Empathy
  4. Growth and Nurture
  5. Courage

My coaching approach uses a blend of positive psychology, strength based coaching, emotional intelligence and neuroscience.

I work with clients to help them deepen self-awareness, discover new insights and develop their emotional intelligence. I aim to create a unique, empowered relationship for positive change, growth and action resulting in real business benefits. With a highly supportive style coupled with high challenge, I explore client’s preconceptions and break down limiting beliefs to enable change. The results deliver sustainable value to the individual and the organisation.

I am fully committed and connected to delivering our brand values:

  • Trusted Partnership
  • Positive Energy, Resilience and Wellbeing
  • Extra-Mile Mindset
  • Qualified and Professional
  • Person Centred, Team-Centred, Organisation-Centred, System-Centred

My qualifications to work with you

I have a post graduate, Level 7 ILM qualification in Business Coaching which is accredited by the International Coaching Federation (ICF). I am an ICF credentialed coach, and have been awarded Associate Certified Coach (ACC) status. I am a qualified MBTI and EQi-2.0/360 practitioner and am CIPD qualified.

My experience includes working in large corporate environments including top management consultancies, retail and banking as well as in media businesses such as advertising agencies.  I have worked with companies such as Accenture, Ernst and Young, Royal Bank of Scotland, Halfords, The Red Brick Road and education charities such as The Brilliant Club. I am currently working with a “top 4” management consultancy to deliver a Women in Leadership Programme for their senior female leaders which aims to support the goal of more female talent being promoted to Managing Director.



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