Emily Jones

Emily Jones, Senior Associate Coach

PG Cert (Coaching) PG Cert (Education) BA (Hons)

Emily Jones

My story

Having had over a decade of experience at senior leadership level in the education, not-for-profit and public sectors I recognise that change is the only constant. In an ever-changing world of government funding, payment by results contracts and national targets the biggest asset most organisations have is their people – investing in them is essential for survival, let alone sustainable growth. My background in winning, implementing and leading multi-million pound contracts, change management and quality improvement gives me a clear understanding of the issues faced by senior leaders and their teams across these and other sectors and I know from experience how important authentic leadership is to company culture and ambition.
My belief in the power of coaching comes from personal experience. As a Director for a skills and employment business with a multi-million pound turnover my professional life has been built on the core demands of agility, resilience, and the ability to lead individuals and teams through change. By working with an executive coach I was able to channel my energies to make maximum use of my strengths, increase my personal resilience and harness and develop my emotional intelligence to lead others to be the best they can be. The impact on myself, my team and the bottom line of the business was huge and I immediately wanted to work with other executives so they too could realise their full leadership potential.
Having developed a passion for coaching I completed my Postgraduate Certificate in Coaching and now work with senior executives and leadership teams across all sectors. I am also qualified in Team Coaching, helping teams to identify and embed positive behaviours to increase effectiveness and resilience, therefore driving increased performance across the business. Coaching senior individuals and teams to grow in confidence and impact is immensely rewarding as the ripple effect can be seen throughout the organisation and beyond – who doesn’t feel motivated and committed when working for a great leader?
I have worked with senior leaders and their teams from Central England Cooperative, Boots Walgreen Alliance, the National Trust, Shell and across our schools portfolio.

  1. Authenticity
  2. Quality
  3. Growth
  4. Making a Difference
  5. Collaboration

My coaching style is energising, thought-provoking and based on clear goals. I evoke deep reflection through creative exercises and challenging questioning, always recognising that you have the potential within you to inspire, motivate and lead through being authentic to your values and aware of your personal impact. Drawing on positive psychology and using a strengths-based approach I will work on tackling unhelpful behaviours and beliefs, leading to a deeper understanding of your true leadership potential and the motivation to achieve it, be that as an individual or as part of a leadership team.

I am fully committed and connected to delivering our brand values:

  • Trusted Partnership
  • Positive Energy, Resilience and Wellbeing
  • Extra-Mile Mindset
  • Qualified and Professional
  • Person Centred, Team-Centred, Organisation-Centred, System-Centred

My qualifications to work with you

I hold post-graduate qualifications in Education and Coaching, along with a professional qualification in careers guidance. I am an MBTI, EQi2.0/360 and DiSC practitioner, as well as a qualified Team Coach and hold PCC status from the International Coaching Federation. My passion for learning and personal growth means I am committed to my continued professional development, I do this through regular Coaching Supervision, reading and research as well as further formal training.


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