Louise Otton

Louise Otton, Trainee Associate Coach

My story

I have experienced first-hand the power of great coaching in enabling people to make amazing changes in surprisingly little time.   I thrive on being able to help my clients in the same way and love watching them grow in confidence and self-awareness.

As a professionally qualified executive coach, I am energised by helping individuals and organisations be the best version of themselves, understanding their full potential, finding calm in the chaos and achieving their optimum goals.

As a coach I draw on a wealth of experience from working in large corporate environments with senior executives, overcoming ill-health, maternity leave, becoming a parent, and starting again with a new career and setting up my own business. Through listening, asking insightful questions, being a thinking partner, positive psychology, coaching tools and self-reflection, I inspire my clients to find fresh perspectives, unlock their personal blockers to growth and identify solutions.

  1. Integrity
  2. Having an impact
  3. Empathy
  4. Perseverance
  5. Professionalism

I am passionate about coaching individuals, executives and organisations, particularly around stress management, building strength and resilience, health psychology and the feelings of being ‘stuck’. I am also committed to helping smooth the transition for parents returning to work after parental leave. My strengths as a coach are that I bring a sense of calm, creating a safe thinking space, whilst also challenging clients to work on their issues and always remaining professional and approachable. I engage, encourage and empower my clients to move towards their objectives and full potential by exploring their core values, beliefs and challenging limiting assumptions. This is underpinned by research and my interest in the psychology of human behaviour.

I am fully committed and connected to delivering our brand values:

  • Trusted Partnership
  • Positive Energy
  • Extra Mile Mindset
  • Qualified and Professional
  • Person Centred and Personalised

My qualifications to work with you

I have 15 years experience working in marketing and communications in investment banks and management consultancies such as, Deutsche Bank, Oliver Wyman, Ernst & Young and Capco. During this time, I worked with executives, senior leadership teams and their clients across multiple business lines, managing complex projects with challenging budgets.

I have qualified with Barefoot Coaching and hold a Post Graduate Certificate in Business and Personal Coaching with the University of Chester and am a member of the International Coaching Federation and the National Council of Psychotherapy.  I am committed to regular CPD and coaching supervision and next on my list is to become a MBTI, EQi 2.0/360 and Mindfulness practitioner.

I also hold a degree with a psychology background and since becoming a coach it has re-ignited my passion to delve deeper into the psychological theories that are vital in understanding how and why people choose to behave in the way they do. By applying this knowledge, I help my clients become more self-aware in their ability to adapt and cope to change.


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